How to get your startup featured on BBC? #Kitche

Kitche mobile app was talked about in a few of the most profound media outlets in the UK: BBC, Metro, Guardian and Daily Mail, hitting the featured pages both on Google Play and App Store.

Why did it happen?

Did you know that delivering an average meal to one person requires:

  • 10 kilograms of topsoil
  • 1.3 litres of diesel
  • 800 litres of water
  • 0.3 grams of pesticides
  • 3.5 kilograms of CO2-emissions

No? Alex Vlassopulos, CEO of Kitche, did, and used this knowledge to build a React Native app that helps fighting with the issue of food-waste. If you’d like to find out how did the idea for the company came about, here’s a few words of a backstory from Alex:

More scary statistics about the consequences of the current rate of food-waste you can check here and here.

What is Kitche?

Kitche is a mobile app designed to help both save that extra money and reduce the food waste in the United Kingdom.  

It's a React Native-based app that works on both Android and iOS, and allows its user to easily monitor their home food stock. We’ve used OCR technology in order to enable fast and reliable scanning features that works with all major UK supermarkets' receipts and automatically stars keeping track of the food.

For instance, it finds beef on the list, adds it to your home stock and assigns a default freshness period of 5 days. Once the 5 days are about to expire, it informs you with a push notification.

When something did go off, you swipe it in the app, and it goes into your “Tossed” statistics, which allow you to keep track of the money lost due to your personal food-waste habits.

Recipes for whatever is in your fridge

To keep you motivated to use the food that is about to spoil, we’ve integrated the app with an external API, which gives you access to over 360 000 recipes and what’s even better, Kitche app shows you those that can be prepared using the food you have.

Toping it off, the app also gives the convenience of not having to remember what the hell do I have in the fridge. When you’re on the go, simply open your home food stock list and check what you are missing and whether something you wanted to use for cooking this evening is still eatable, or maybe it did go off today.

Considering the app is actually free, it’s kind of a crime to not use it. Even if you don’t care about the fact you are wasting about a grand yearly, the comfort of managing your food stock from one place is undoubtedly worth it.


Kitche is a great example of using React Native technology that enables fast app development for both iOS and Android. If you’re thinking about building a startup that is going to be delivered and tested in a short amount of time, contact us. We’ll be glad to chat and help.