How AdminBro powered an app that was later acquired by VSCO

TikTok era of video sharing

Originally brought to life by Vine, boosted in popularity by musical.ly and now dominated by TikTok, short-video sharing platforms generate overwhelming amounts of traffic and engagement, especially amongst younger users. TikTok alone is estimated to have roughly 800 million active daily users and 9 out of 10 use it multiple times a day. Many TikTok influencers gather around their personal brands tens of millions of followers and that is an incredible power.

Obviously, there are many factors that contribute to the level of popularity such apps have, but one of them is especially important — a no-brainer video editing capabilities.

And speaking of video editing.

VSCO acquires Trash

Trash is an AI-driven video editing app that uses the power of artificial intelligence to combine a user’s selected pieces of video content into a creatively edited video.

Here are a few examples:

One tap is all that stands between the user and a roughly edited video that is ready to be shared straight away, making it perfect for people who don’t have the editing skills to create something a bit more complex.

Trash’s software attracted the attention of one of the largest photo and video editing apps — VSCO. In December 2020, the company announced they were joining the VSCO team in order to continue the development of AI-driver video editing under VSCO’s brand and help them expand their machine learning capabilities. If you’re not familiar with VSCO, they’re one of the key players in their area with over 100 million registered users (and that’s only the stats from Android).

What makes us even more excited about  Trash’s success is that we contributed Trash’s app too.

How AdminBro powered Trash’s creators’ hub

Initially, Trash’s team was simply looking for an admin panel for their Node.js-based backend, and they eventually decided to use AdminBro — our open source automated administration panel. But once they realised that it worked much better for them than any others they tested, Geneviève Patterson, CTO at Trash, reached out to us and asked for assistance with further panel customization.

During our partnership, we developed a creators’ hub that served as an administrative application for artists with multiple tools to manage their video content published on the Trash platform and afterwards helped stabilize as well as increase the overall performance of the entire system.

If you’d like to read more about AdminBro-powered projects, then check out our article on an e-commerce platform that was used to sell over 600 brand-new cars during the pandemic? And if you’d like to chat about the possibilities of implementing AdminBro in your business then drop me a line at kris@softwarebrothers.co.