At RST software house we focus on building our sales based on a model that enables it to scale. What is our understanding of scalability in sales? The sales process consists of two stages: Prospecting, or raising interest in our services in as many potential clients as possible, and Individual...
There is a myth making the rounds on the Internet about cultural differences and the lack of understanding of American users by Polish companies. Therefore, a startup leader in the US must always hire programmers in the United States to get a better product. This basically means that a programmer,...
Even a great app won’t achieve any success if it’s not marketed properly. What is your application about? What are its most important features? Why should people bother to download it? You should ask yourself these questions and take time before answering. A well written app description might...
Introduction When the whole app development process is finished and your application is basically complete, you have to face one more challenge - “Promotion”. As you probably know getting featured in either App Store or Google Play might be troublesome - the competition for these spots is fierce. While there...
Above all, the purpose of the agreement is to protect your software. The idea, the team and the commitment alone are worth just one dollar nowadays. A startup gains its real value when people start using it and the brand gains recognition. Therefore, in the early stages, it's the software...
Digital Marketing Trends 2016 2015 is inevitably coming to an end. While preparing summaries and hopefully drawing conclusions you shouldn’t forget about the upcoming battle — 2016. It has a lot of changes in store for nearly all areas of business. In the article below I would like...
With low prices and high quality of service universally expected, it has become extremely difficult for startups to compete with the big players, differentiate, and effectively appeal to the target audience in ways other than with genuine creativity and unique character. Essentially – to save your startup from falling into the...
Natural development of a startup Along its lifecycle, every startup will go through several phases we all know: MVP product, pivot, release 2, pivot, release 3 and so on... until it either fails or develops an effective business model. The process of discovering the company’s role in the market...